Digital Transformation: 3 segredos que um consultor não te dirá
The story of Digital Transformation is not without its pitfalls. There are roadblocks that need to be recognized, understood, analyzed and addressed before the changes kick in. More often than not, it is not an external consultant who will highlight these challenges to you, but it is you who will have to call out the elephant in the room.
Here’s an interesting story that would help you understand why the entire company has to align with Digital Transformation goals to make it working.
Let’s assume a mid-sized enterprise planning to transform their business with digital solutions. The enterprise has been seeing its profits dwindling and they undertakes an organizational restructuring to reoriented their go to market strategy; approaching the market with industry-focused solutions rather than an inward-looking services approach.
However, there is a lurking fear that they will lose their edge to the competition. In a brainstorming session, the company decides that it was not fully geared up to compete in the digital world and was not aligning with the volatile business landscape.
The IT head was tasked with the responsibility to come up with the ‘Digital Transformation’ plan for the organization. They hire a consultant for recommendations, who presents a blueprint on how the organization has to adopt new technologies in becoming agile and serve customers better. The organization is all set to begin the journey. As you would have guessed by now, something was messed up. More than hope, it is doom that seems to be lurking in the shadows.
Any transformation of the business is a high-stakes game with inherent risks. Success depends on identifying the risks and avoiding them. And, these challenges are not limited only to external consultants. To transform a business completely, it is the C-level executives, employees, partners, vendors who have to resonate with the transformation agenda.
Let us take a look at the major roadblocks to Digital Transformation.